AUTHENTICALLY QUEER

Coaching LGBTQIA+ wellness practitioners to build bold, values aligned businesses as part of a bigger LGBTQIA+ inclusive wellness movement.

In Partnership with:

Hi, I’m Sarah (she/her)

I’m a queer woman, life and wellness coach, diversity, equity, and inclusion trainer, speaker, and founder of Proud Wellness CIC.

I’ve helped hundreds of LGBTQIA+ people live their truth, reach their fullest potential, and take brave, exciting, and purpose-led action to make their lives and businesses feel aligned, easeful, and exciting!

My clients have left 30-year cishet marriages, worked on healing their shame and internalised homophobia, left corporate careers that were draining the life out of them, and created mission-led, queer-centered businesses that light them up and create real change in the world.

I’ve been on a mission to support LGBTQIA+ people and communities to live purposeful, exciting, and thriving lives ever since I left my own corporate job seven years ago.

As someone who came out later in life and built a successful non-profit wellness organisation from the ground up, I’ve walked my own path of self-acceptance, discovering purpose and embracing authenticity. I know first hand how transformative it can be.

I founded Proud Wellness CIC to shift the wellness sector into a place where queer practitioners can lead boldly, disrupt the systems that hold us back, and create businesses that thrive beyond industry rules - without ever shrinking or conforming to mainstream wellness.

Because I know just how hard it can be to show up fully as your queer self in a wellness industry that wasn’t built for us. So whether you’re navigating visibility, trying to grow a business that aligns with your values, or just craving a space where you don’t have to code-switch or explain yourself, you’re in the right place.

I’m here to support you - the queer practitioner, founder, or business owner ready to root deeper into your authenticity, build confidence in your voice, and grow something incredible that truly reflects who you are and serves your clients in the most powerful way.

Authentically Queer Coaching

This is a coaching programme that centres your queerness, not sidelines it.

My 1:1 90-day coaching offer is designed for LGBTQIA+ folks working in wellness who want to feel more confident being out in their business - whatever that means to you.

You might be:

  • Holding back from being visible as LGBTQIA+ in your brand or service offers.

  • Craving confidence and alignment between who you are and what you do.

  • Ready to grow an impactful business that truly reflects your values and queerness.

  • Looking for support from someone with lived experience, personally and professionally.

Together, we’ll explore what being authentically queer in your business looks like - and build brave, aligned action steps that ensure you embody it with clarity, courage, and joy.

You don’t need to have it all figured out. You just need to start from where you are - and be ready to grow and expand into what’s truly possible from there.

What’s included…

Coaching with me is a collaboration. I support you to dig deep into what truly lights you up and create a life and business that feels exciting, aligned and purpose-led. Where you get to bring all of yourself into what you love to do.

Over our 3 months together, you’ll get:

  • One 90-minute deep-dive opening Vision & Goal Setting session.

  • Six fortnightly 1-hour personalised coaching sessions supporting you to take action beyond your current limitations.

  • WhatsApp or Voxer support between sessions, me in your pocket to answer your questions, deepen your learning, and keep you accountable!

  • All the benefits of the Proud Wellness Partner Membership for our time together.

Your investment options

Your 3-month Authentically Queer Coaching Programme with me comes with an investment of £2,000*.

You can choose from either a 3 month or 6 month payment plan with no added fees or hidden costs, so you can choose the option that works best for you.

*Your growth supports the LGBTQIA+ wellness inclusion movement:

10% of your coaching fee funds Proud Wellness CIC community projects, and you’ll get 3 months’ free paid membership to Proud Wellness while we work together. That means more visibility, more community, and more opportunities to grow your impact!

Words from brilliant humans I’ve supported…

  • "I really like the way Sarah combines practical business acumen with a heart-centred, values-driven approach. It was important for me to feel fully aligned in my actions and she supported me to achieve this. As a member of the LGBTQIA+ community, I appreciated Sarah’s commitment to inclusivity and non-judgment. She goes out of her way to champion members of our community and I’d highly recommend her to anyone who needs someone in their corner through significant business or life challenges."

    Caz (she/her) Holistic Wellness Coach & Mentor

  • “They say that sometimes in life the right person comes along at the right time - Sarah, for me, is that person. I have gained so much from having coaching sessions with Sarah and am very thankful for the opportunity. I am benefiting from having a safe space in which I can reflect and talk, and be asked questions nobody else asks, which makes me think about things differently and move towards feeling better in myself and making clearer decisions and plans. ”

    Sharon (she/her) LGBTQIA+ Life Coach & Celebrant

  • “I was struggling with identity and figuring out who I was, where I came from, how I got here and why. I didn’t feel able to express my truth until this later period in my life and I was experiencing a lot of internalised homophobia. Sarah helped me to very quickly gain a better understanding of myself by uncovering the blocks and limiting beliefs I was holding on to. Sarah helped me expand my business. Instead of just kind of showing up and ticking the boxes, Sarah helped me to expand my idea of who I am and how I can show up in this world by aligning with my authentic self.

    Amanda (she/her) Yoga Teacher & Family Coach

  • "I had completely lost the joy in life. I was caught up in in a career that had taken me away from being me; in addition, extensive travel also took me away from my wife/life. Working with Sarah enabled me to tap into my creativity again. Things have started to flow to me and it is a great feeling to know that I am ready for the next 35 years! A great result at 55! There is a fabulous future for me to engage in and I am absolutely worth living my best life possible - Sarah helped me tap into that belief. I now combine work-life, photography, writing, and building my non-executive career; all from my purpose - living my values, and helping others to do the same!"

    Annemieke (she/her) Coach, Mentor & Author

Ready to get started?

Let’s explore what being authentically queer in business could look like for you.